Assist Game Management

Professional Deer & Game Management

Expert Deer and Game management services across 1,000s of acres of beautiful UK countryside. From population surveys and safety assessments to cull planning and crop protection.

About AGM

Responsible game management built on experience, respect for the land, and a commitment to sustainable practice.

Welcome to AGM

My name is Julian, and I founded Assist Game Management out of a lifelong passion for the British countryside and a deep commitment to sustainable, responsible wildlife management.

My connection to the land began when I was just 10 years old, learning the ropes of hunting, shooting, and fishing alongside my late father. From learning marksmanship at school to mastering pest control and deer management under the guidance of a traditional Cirencester estate gamekeeper, I’ve spent decades learning from the best in the field. For nearly 40 years I served the Cheltenham community as a funeral director, spending every spare weekend on the farm — now retired, I’m dedicated full-time to what I love most: family, dogs, and countryside management.

True game management isn’t about shooting everything you see. It’s about respect, observation, and balance. Having successfully managed shoots in the Forest of Dean — balancing healthy fallow deer herds alongside challenging wild boar populations — I know firsthand what it takes to look after a landscape.

The AGM promise to landowners: we put landowners first. Because we believe in mutual respect and true partnership, we don’t charge a fee for our vermin and deer control services — our certified team manages your land at no cost to you, under strict safety guidelines. Your first harvested deer is on us, expertly butchered and delivered directly to you; after that, further venison is supplied at just the cost of butchery.

Every animal is inspected, tagged, and logged in the field — tags recording the date, location, weight, species, sex, and hunter licence number, staying with the carcass all the way through processing by our trusted local butcher. That’s our promise of full traceability, from field to fork.

1,000+
Acres Managed
100%
Utilisation
Julian Goodwin - Assist Game Management

Julian Goodwin

Deer Management — Ethical, Sustainable, Professional

DSC1 Deer Stalking Certificate - Julian Goodwin
DSC1 — Deer Management Qualifications
NGO Game Meat Hygiene Course Level 2 Certificate - Julian Goodwin
Game Meat Hygiene Level 2 — NGO

Qualified & Certified

Julian holds the Deer Stalking Certificate Level 1 (DSC1), awarded by Deer Management Qualifications — the industry-recognised standard for professional deer management in the UK.

He is also a Trained Hunter, having passed the National Gamekeepers’ Organisation Game Meat Hygiene Course (Level 2) in May 2025 — an FSA-approved qualification under Regulation 853/2004 covering large and small game.

Together these demonstrate proven knowledge and competence across all aspects of safe, legal, and humane deer management, and of correct game handling and hygiene.

  • Deer Biology & Ecology
  • Firearms Law
  • Stalking Techniques
  • Species Identification
  • Firearms Safety
  • Accurate Shooting
  • Game Meat Hygiene

Memberships

AGM is a member of the UK’s leading shooting, gamekeeping, and deer organisations.

UK Deer Species

Six species of wild deer live in the UK — two native and four introduced. Rising populations make professional management essential.

Red Deer
Native

Red Deer

The largest UK land mammal, with stags weighing over 200kg. Mostly found in Scotland but also present in South West England.

Roe Deer
Native

Roe Deer

Small, slender, and widespread across Britain. Very common in woodland and farmland throughout the country.

Fallow Deer
Introduced

Fallow Deer

Recognised by their spotted coats and wide, palmate antlers. Introduced by the Normans and very common across England.

Muntjac Deer
Introduced

Muntjac

Very small and shy, breeding all year round. Known for their distinctive barking call. Increasingly common across England.

Chinese Water Deer
Introduced

Chinese Water Deer

Small and stocky, notable for lacking antlers but having prominent canine tusks. Found mainly in eastern England.

Sika Deer
Introduced

Sika Deer

Similar to red deer but smaller. Often found in Dorset, the New Forest, and parts of Scotland.

Wild Boar in England

Once gone from these shores for centuries, wild boar are back — and in a handful of corners of England, here to stay.

Wild boar were hunted to extinction in Britain by the 13th to 17th centuries, but they’re no strangers to our woods any more. Escapes and illegal releases from boar farms through the 1980s and 90s put small numbers back into the wild, and in a few places those populations took hold and kept breeding.

The biggest and best-known group is right on our doorstep in the Forest of Dean, Gloucestershire — genuinely the largest wild boar population in England. Another well-established population sits on the Kent and East Sussex border, and smaller, more localised groups persist in Dorset and Devon.

Free-roaming wild boar in England are classed as feral animals rather than native wildlife, so they carry no special legal protection, and landowners and managers are free to control numbers on their ground. As with deer, that’s best done by someone who knows the animal, the ground, and how to do it safely — which is exactly the kind of work AGM does across the Forest of Dean and beyond.

A sounder of wild boar with young grazing at a woodland edge

Our Services

Comprehensive game management tailored to your land and your needs.

Deer Management

Professional stalking and deer management carried out safely and humanely, in accordance with best practice guidelines and all relevant legislation.

Cull Planning

Detailed cull plans developed from thorough site surveys, population assessments, and an understanding of your land management objectives and local deer populations.

Safety Assessments

Our number one objective on any ground is safety first. We will carry out a comprehensive ground assessment covering backstops, neighbouring properties, public rights of way, and all safety considerations before any management takes place.

Crop Protection

Targeted management to reduce deer damage to arable crops, woodland, and new planting schemes. We work with you to protect your investment.

Population Surveys

We will carry out a survey with cameras and site visits to confirm population numbers and species identification, informing management strategies and ensuring sustainable deer populations on your ground.

What People Say

Trusted by farmers, landowners, and estates across the region.

The team at AGM have been to assess the land I own and carried out a survey, which was very interesting as I didn’t realise we had so many deer on the land, along with some muntjac we have a healthy population of Roe deer. We have put a plan together, they have completed a thorough site survey for the safety side of the cull plan, and I have approved what they suggested, and I will wait to see what their first outing brings.

Paul D
Gloucestershire

Julian and his team have been looking after my land for a couple of years now, they are very thorough and always looking at the safety aspect of shooting and the deer control. I also get a lovely and well produced box of fresh venison when I want some, which is butchered by their local butcher and there is always plenty.

Andrew K
Gloucestershire

I have had a Roe box from Julian and his team and it was lovely, the butcher did a great job with all the cuts — steaks, loin, diced meat for pies, mince for burgers or pies. We had a lot of meat and it was so fresh.

Don W
Gloucestershire

I contacted Julian at AGM to ask if he would come and take a look at some land for me which had Muntjac, Roe and rabbits on, which were becoming a pest, he came over and walked round the fields, he looked at the land and fields surrounding and came up with a plan, he saw a number of Roe and suggested he removed half over a period of months and then looked at what was left later, as he explained that what he removed would be replaced by others from surrounding farms and land, which is what happened, so we will look at it again and make a new plan, the muntjac are being removed slowly, and also he was able to reduce the number of rabbits which is great.

Sarah C
Gloucestershire

Get in Touch

Whether you need a site assessment, a cull plan, or ongoing deer management, we'd love to hear from you.

Speak to Julian

Drop Julian a message or give him a call. He's always happy to come out and have a look at your ground, walk the fields with you, and talk through a plan.

Phone
+44 7711 736786 — Julian Goodwin
Coverage Area
1,000+ acres across the region